Re-commerce Gets A Revamp With Threadflip's New iPhone App Built For An Exploding Mobile Audience

Threadflip, the online and mobile marketplace which helps users clean out their closets, or buy from those who are doing just that, is today introducing a completely revamped mobile experience for its iOS application, following a surge of growth from its mobile user base. It’s a welcome change, and one which should help the company better compete with similar services from Poshmark or ThredUP, for example. The update comes at a time when everyone is shifting their shopping behavior to mobile, forcing companies to quickly ramp up their mobile experiences to meet that demand. For example, Fab reported last month that a third of its sales were placed via mobile, ModCloth says a quarter of its traffic came from mobile devices?(even before it had released its iPhone app!), and JackThreads just a couple of weeks ago said that nearly half its orders were coming in through mobile. The numbers Threadflip is seeing fit right in with this trend. “We’re noticing a pretty big paradigm shift towards the mobile companion use cases both on the buyer’s side as well as the seller’s side,” Threadflip CEO and founder Manik Singh tells us. “Forty percent of our daily uploads (people selling items) are coming from mobile. Twenty percent of our daily transactions are coming from mobile. We’re seeing seventy percent of the emails we send to our consumers – both marketing and transactional – opened on mobile devices,” he says. Threadflip’s iOS application was released around a year ago, but it’s only been over the past three to four months that mobile began to take off in a huge way. Singh attributes this shift both to Threadflip’s growing traction as a brand, as well as the fact that as its users shift from being buyers to sellers, it’s easier to snap photos of their fashion items using their phone’s camera, which then leads them to download the mobile app. WHAT’S NEW Because of this growing mobile audience, Threadflip wanted to revamp the app to better serve its users’ needs and address their feedback. Most noticeably, the overall appearance has been redesigned. Now, instead of dropping users directly into the shopping experience, the app starts you off on a new homepage where you can choose a category (e.g. clothing, shoes, accessories, all, or “Editor’s Picks,” for a best-of-the-best view). There’s also a better filtering menu which lets you find items by size, price, category

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