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Have you started an online business, selling something you believe in but find yourself tired of spinning your wheels in getting the business noticed? If so, the answer could be as simple as changing the type of website promotion you are currently using. Unfortunately, some online business owners will direct all their energy on the wrong marketing tool or they only focus on one. Instead, you can increase traffic to your site and convert lookers into buyers by making some changes.
One very effective means of website promotion is a press release. If you were to talk to professionals in the field of website marketing and advertising, they would all agree that a solid press release sent to the right people can have a dramatic impact on the success of an online business. It is also important to understand that while an initial press release sent out to announce the launch of your website is important but it is also important to use additional press releases as new developments occur.
Let us say you have a health and fitness website, one that has a unique twist that can help people lose weight and get fit. When the website is first launches, you would want to create or have created a press release that tells people interested in health and fitness why your business is different and beneficial. However, in six months, you decide to host a special fitness conference whereby top fitness gurus will be speaking and sharing invaluable insights. Now, you have the opportunity to have another press release created and sent out.
There is a special way in which a press release needs to be written and formatted. In fact, most services, journalists, or news people will reject a press release if it does not follow the guidelines. Therefore, it is very important that you know the right way to create a press release. If you?re unsure, hire a professional to do the creation for you.
The content of the press release is also imperative to it being received, read, and published. You need to promote your online business, showing people the facts and benefits. Words can be very powerful and if done right, a press release is truly one of the most powerful marketing promotion tools known.
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Source: http://www.majon.com/blog/internet-marketing/2013/01/website-promotion-with-a-press-release/
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